This Week in CPG 10/13/25

News from Arya Rotis, Waku, Hummus Goodness, Fortune Favors, Seal the Seasons, Santana Snacks, Better Sour, Just Made and FABRIC.

There’s no screaming alarm for profit erosion in CPG. It happens gradually over time. It hides in Excel tabs, unclaimed deductions, and trade promotions that “look fine on paper” but quietly bleed margin in execution.

When I ran my own CPG brand, supply chain headaches nearly broke me — late POs, cash crunches, and endless supplier follow-ups. In this episode, I sit down with Helen […]

News from Olyra, Narra, Maazah, All Phenoms, Chifles, One Trick Pony, Fresh Vintage Farms, Yellowbird, Elavi, Edna’s and Grillo’s Pickles.

I sat down with Brad Ebenhoeh of Belay (formerly Accountfully) to unpack how CPG founders can actually make money during Black Friday and Q4 instead of burning it on discounts […]

Extend your supplier payment terms by 60–90 days to bridge cash flow gaps, protect relationships, and give your brand the breathing room to grow.

I sat down with Garrett Otondo, Director of Strategic Operations at Little Spoon, to explore how their team scaled from DTC to retail while shipping 30,000+ fresh meals each week. […]

News from Koia, Maïzly, Kooshy, Ayoh, Mary & Jane, MTN WTR, 4th & Heart, Something & Nothing, Confusion Snacks and Pistakio.

Kaizntree showed how CPG brands can automate POs, deliveries, and supplier updates to cut manual work and scale faster.

I sat down with Semira Nikou and Bella Hughes, co-founders of Better Sour, to share how they’re redefining the candy aisle with bold sour flavors inspired by their roots in […]