INSPIRATION, EDUCATION, AND PARTNERSHIP FOR food & beverage brands

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Private label has leveled up, and it’s putting real pressure on independent brands. But despite better design and lower prices, store brands still can’t copy what matters most. This is where founders can still stand out.
The wrong sales hire can cost a CPG brand more than just salary. It can lead to bad retail bets, wasted trade spend, and growth that doesn’t actually make money. This article breaks down how to know what kind of sales leader your brand really needs before you make the hire.
News update from MYDRATE, Gheelish, Vandy Fries, GOOD GOOD, Little Spoon, Prevail Jerky, Big Mozz, Ramen Bae, Elavi, CHUZA, Purposefuel, Blume, Kidfresh, Mingle Mocktails, PRODA, Chopin Vodka, Amylu Foods, and everbowl.

CPG News

News update from MYDRATE, Gheelish, Vandy Fries, GOOD GOOD, Little Spoon, Prevail Jerky, Big Mozz, Ramen Bae, Elavi, CHUZA, Purposefuel, Blume, Kidfresh, Mingle Mocktails, PRODA, Chopin Vodka, Amylu Foods, and everbowl.
News updates from Daily Crunch, Nature’s Wild Berry, Unwind, GoMacro, Hola Mija Foods, Juliet Wine, 18 Chestnuts, Sweet Logic, Tulua, Mingle Mocktails, Unbothered Foods, Doich, CHUH Matcha, B.T.R. NATION, Califia Farms, Three Trees Foods, Lofty Pops, Boostcous, The New Primal, and Better Together Foods.
News updates from Crafty Ramen, REBBL, Chili Chews, Maazah, Yaza Foods, CocoLove, Bovita Health, WildBoard, Mom Snacks, Koia, Once Upon a Farm, OLIPOP, Yogurtland, Final Boss Sour, RodeoCPG, 18 Chestnuts, Backflip, and Freestyle Snacks.

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Educational Articles

Learn everything you need for building a CPG brand.

Private label has leveled up, and it’s putting real pressure on independent brands. But despite better design and lower prices, store brands still can’t copy what matters most. This is
The wrong sales hire can cost a CPG brand more than just salary. It can lead to bad retail bets, wasted trade spend, and growth that doesn’t actually make money.
UNFI’s SSA deduction process is changing in 2026 switching from per-invoice deductions to consolidated monthly regional deductions, which will impact how suppliers reconcile allowances and manage cash flow.
One press feature can do more than build buzz. When used strategically, it can open doors to retail buyers, strengthen sales outreach, fuel social content, attract creators, and create even
Your CPG brand doesn’t need more tech it needs the right tech. Before adding another expensive platform to your stack, learn how to spot the tools that actually solve problems,
Getting your product in front of a retail buyer is only the beginning. Learn how to build stronger buyer relationships, create a retail-ready pitch, and show the value your brand
AI makes video creation faster, but more content doesn’t always mean better content. Discover three types of AI videos that can help CPG brands entertain audiences, explain products more clearly,
PR can build credibility, open doors with retailers, and create real momentum but only when a brand is ready for it. Too many CPG companies invest in press before their

Podcast

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young startup to a successful business.

290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains

289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets

288. How AI Is Changing Product Discovery for CPG Brands

287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company

286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition

285. From Her Parents’ Kitchen to 500 Sprouts Stores: How Lindsey Mifsud Built LL’s Kitchen

284. How CPG Brands Can Access Senior-Level Advisory, Strategy, and Execution Without Building a Full C-Suite

283. Accounts Receivables for CPG Brands in Retail

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Is your CPG brand truly performing on Amazon? Learn how to evaluate your Amazon account across seven key areas, including advertising, SEO, traffic, conversions, inventory, Subscribe & Save, and profitability.
Discover how CPG founders and operators are using AI to streamline operations, automate workflows, and make smarter business decisions. Learn practical ways to manage inventory, track wholesale operations, connect tools
Discover how CPG founders and operators are using AI to work smarter, create faster, and streamline everyday tasks. Learn practical ways to build landing pages, create business performance dashboards, generate
Is your Amazon listing built to attract shoppers and drive sales? Discover how Amazon experts evaluate real CPG product listings and identify opportunities to improve visibility, conversions, and profitability. Learn

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