INSPIRATION, EDUCATION, AND PARTNERSHIP FOR food & beverage brands

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AI can make PR faster but faster doesn’t always mean better. Learn how the right PR partner should use AI to sharpen research, strengthen storytelling, and improve media targeting, plus the red flags that signal when automation is replacing real strategy and human judgment.
News from Frankie’s Organic Snacks, VKTRY Protein, Nature’s Wild Berry, Oval Coffee Roasters, Day Out, Ithaca Hummus, Doich, Icelandic Provisions, Sach Foods, KEANU, and Brella Beverage Inc.

CPG News

News from Frankie’s Organic Snacks, VKTRY Protein, Nature’s Wild Berry, Oval Coffee Roasters, Day Out, Ithaca Hummus, Doich, Icelandic Provisions, Sach Foods, KEANU, and Brella Beverage Inc.
News from Pacific Soul, Ciao Pappy, PORTA, Joolies, Comvita, JOLENE, Half-Caff Coffee, Three Lollies, Big Mozz, OLIPOP, and Greatergood Brands.
News from ōku, Crafty Ramen, Relly’s Good Coffee, Ava’s Pet Palace, NOON, Mitra9, Sababa Foods, GOOD GOOD, Little Spoon, Huel, 5-hour ENERGY, Welch’s Fruit Snacks, Royce+Reign, French’s and Kidfresh.

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Educational Articles

Learn everything you need for building a CPG brand.

AI can make PR faster but faster doesn’t always mean better. Learn how the right PR partner should use AI to sharpen research, strengthen storytelling, and improve media targeting, plus
Your packaging is already selling your product before you even start your retail pitch. Learn how to improve clarity, prioritize the right claims, stand out on shelf, and give buyers
First-time CPG founders often make costly packaging mistakes without realizing it. Discover eight common missteps and how to create packaging that stands out, communicates clearly, and sells more effectively.
Discover ten top packaging design agencies that specialize in creating visually compelling and strategic packaging solutions to help CPG brands stand out on shelves and connect with consumers.
AI search is changing how consumers, retailers, and journalists discover brands and PR is becoming more important because of it. Learn how AEO turns earned media, credible third-party mentions, and
Building a CPG brand takes resilience-but constantly pushing through stress can come at a serious cost. This article explores how founders can recognize burnout, regain clarity, and build a healthier
Your packaging is just the start. Learn how to connect your Shopify site, product visuals, social content, and sales materials into one cohesive brand experience that builds trust and drives

Podcast

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young startup to a successful business.

280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf

279. How to Turn In-Store Demos Into Retail Sales

278. Building Good Journey and the Mindset to Do It Again

277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

276. Why AI Alone Can’t Fix Your CPG Deductions

275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales

274. Can AI Create Packaging That Actually Sells?

273. How I Get Grocery Buyers to Actually Respond

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