Gen Z is not shopping the way Millennials did and they are definitely not responding to the same packaging playbook.

In this episode, I sits down with Sanders, founder of Nuex Creative, to unpack how Gen Z discovers new food and beverage brands, what signals authenticity and what feels forced, and why traditional front of pack claims have stopped doing the heavy lifting.

They explore the visual languages Gen Z actually responds to, where bold design helps or hurts trust, and how founders with limited budgets can make high impact packaging decisions without a full redesign.

If you are building a brand for the next generation of consumers or wondering why your packaging looks great but is not converting, this episode will help you rethink what matters now.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.