Educational Articles
Learn everything you need for building a CPG brand.
- Endlss
- Dec 19, 2025
Still tracking influencer gifting in spreadsheets? Here’s how to turn chaotic DMs and untracked samples into a scalable, automated program that actually drives ROI.
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Guide to Building a Food or Beverage Business
A step-by-step guide to building your company. Covers product development, branding, manufacturing, sales, marketing, and more.
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- Operations
Discover how lean CPG founders are using offshore talent to reclaim time, cut overhead, and scale faster—without the risk that can stall early growth.
- Plus Forty
- December 18, 2025
- Operations
Shoppers don’t need another FAQ bot—they need trust in the moment—so here’s how human-like AI chat + real UGC can turn hesitation into checkout.
- Capex
- December 17, 2025
- Operations
Let’s break down the 8 visual and emotional cues Gen Z responds to—and what you need to stop doing if you want to stay relevant.
- E-O Space
- December 16, 2025
- Operations
In this guide, we’ll walk through what an offshore talent can (and can’t) do for your business, plus a step-by-step playbook for finding and managing one successfully.
- Plus Forty
- December 10, 2025
- Marketing
If your product is great but still not selling, this article shows you the 5 packaging mistakes secretly killing your velocity—and how to fix them.
- E-O Space
- December 4, 2025
- Marketing
A step-by-step guide to building an influencer, affiliate, and ambassador program for CPG brands
- Endlss
- December 2, 2025
- Marketing
Holiday gift guides are one of the highest-ROI PR opportunities of the year, driving massive brand awareness, SEO authority, AI search visibility, and direct Q4 sales.
- Publicity For Good
- November 21, 2025
- Marketing, Operations, Sales
AI sales teams are redefining DTC growth — helping brands scale while keeping every customer interaction personal, human, and available 24/7 through Capex’s PickUp platform.
- Capex
- November 11, 2025