When Lindsay Hancock first joined me in 2024, My Better Batch was just beginning its retail journey. Today, the brand is in thousands of stores, including Target, Wegmans, H-E-B, and Kroger.

I invited Lindsay back to share what happens after getting onto retail shelves. We discuss the hidden costs of distribution, cash flow challenges, building brand awareness, and the pressure of maintaining retail velocity.

In this episode, learn why getting into retail is just the beginning and what it really takes to build a sustainable CPG brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.