What if your product is great, but AI doesn't know it exists?

AI shopping assistants like ChatGPT and Claude are changing how consumers discover and choose products. But is your brand ready to be recommended?

In this episode, I sit down with Andy Kurtts, Founder and Creative Director of Buttermilk Creative, to explore the rise of the “third shelf” and what it means for CPG brands.

We dive into surprising findings from testing real CPG brands across six AI platforms, why some products remain invisible in AI recommendations, and how packaging design, product claims, and consistent online information can improve discoverability.

If you're a CPG founder looking to stay ahead as AI transforms shopping, this conversation is for you.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.