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This Week in CPG 06/01/2026
🛒 Retail Rollouts
🥣 Maazah Builds Midwest Costco Momentum
Maazah, co-founded by Sheilla and Yasameen Sajady, launched its Roasted Red Pepper Lentil Dip into Costco locations across the Midwest after strong performance in the Northeast. The expansion more than doubles the brand’s previous Costco commitment and signals growing demand for its globally inspired dips. With its bold flavor profile and refrigerated format, the Roasted Red Pepper Lentil Dip gives Costco shoppers a new way to bring Maazah’s signature Afghan-inspired flavors into everyday meals and snacking occasions.
🧃 AllWellO Goes Nationwide at Target
AllWellO, founded by Alberto and Nora Cohen, launched nationwide at Target last May 17, bringing its organic cold-pressed juices and wellness shots to more families across the country. The family-founded brand is focused on making better-for-you beverages more accessible with shelf-stable juices and shots made from real organic fruits and vegetables. With no added sugar, preservatives, or artificial ingredients, AllWellO’s Target launch marks a major milestone as clean-label functional beverages continue gaining traction with mainstream shoppers.
🍪 Magnolia Bakery Preps for Franchise Growth
Magnolia Bakery, led by CEO Nathan Louer, named Uday Ahuja Executive Board Member and Chief Investment Officer as the brand prepares to open its first U.S. franchise in Salt Lake City. Ahuja brings experience from RSE Ventures, where he previously worked alongside the Magnolia Bakery team to help expand the brand across business channels. His appointment comes as the bakery enters a major growth phase focused on domestic franchising, international expansion, and new business opportunities.
🍗 Chomps Brings Chicken Sticks to Major Retailers
Chomps, co-founded by Pete Maldonado and Rashid Ali, is launching new chicken sticks at major retailers including Target, Walmart, Kroger, Sprouts, Wegmans, H-E-B, and Publix. The new lineup marks a significant expansion beyond the brand’s core beef and turkey offerings, with flavors including Original Chicken, Nashville Hot, and Savory Breakfast. Each stick delivers 12 grams of protein, 80 calories, and zero sugar, while staying true to Chomps’ better-for-you positioning with antibiotic-free chicken and no artificial flavors or preservatives.
🥤 Pirq Expands Its Full Lineup at Sprouts
Pirq, founded by Minal Bhakta, rolled out its full lineup of protein shakes, protein powders, and hydration mixes at Sprouts Farmers Market nationwide. The expansion builds on the brand’s original protein shake presence and gives Sprouts shoppers access to more of Pirq’s plant-based wellness portfolio. For the brand, the nationwide rollout marks a meaningful milestone after years of growth, customer support, and behind-the-scenes work to bring more functional nutrition options to shelves.
🥟 NADAS Rolls Into Whole Foods Northeast
NADAS, founded by Carlos Santos, is bringing its Colombian empanadas to every Whole Foods Market in the Northeast beginning in June. The family-owned brand is expanding its corn-based, authentically gluten-free empanadas into stores across New York, New Jersey, Connecticut, Rhode Island, New Hampshire, Vermont, Massachusetts, and Maine. The rollout brings NADAS closer to its mission of sharing Colombian culture through colorful, accessible freezer-section favorites.
🚀 New Product Launch
🫐 Mitra9 Taps Into Gaming Culture
Mitra9, founded by Dallas Vasquez, launched Neon Berry, a limited-edition functional seltzer inspired by gaming, streaming, and digital-first culture. The bold berry-flavored release features a neon purple can and was designed for consumers seeking focus, creativity, and energy during immersive moments like gaming, content creation, and streaming. Available exclusively online for a limited time, Neon Berry expands Mitra9’s functional seltzer lineup with a more experimental, culture-driven offering.
💊 Astadaily Debuts Clean-Label Astaxanthin
Astadaily, founded by Dr. Alvin Cheng, launched Pure Vegan Astaxanthin, a clean-label antioxidant supplement now available direct-to-consumer ahead of planned retail expansion in Q3 2026. The product delivers 6 mg of natural astaxanthin per capsule and is made with astaxanthin sourced from Haematococcus pluvialis microalgae. With vegan softgels, sunflower oil, and individually sealed blister packaging, the launch reflects Astadaily’s focus on science-led, plant-based wellness products designed for everyday routines.
🍷 Archer Roose Wines Adds an Unoaked Chardonnay
Archer Roose Wines, founded by Marian Leitner-Waldman, introduced an unoaked Chardonnay from Côtes de Gascogne, France, with notes of apple and pineapple. The new release adds a classic white varietal to the brand’s wine portfolio while maintaining its approachable, modern format. Crafted in an unoaked style, the Chardonnay gives consumers a crisp and fruit-forward option within Archer Roose Wines’ globally sourced lineup.
🌿 Heray Spice Bottles Afghan Saffron Extract
Heray Spice, founded by Mohammad Naeem Salehi, introduced a premium saffron extract made from ethically sourced Afghan saffron grown in Herat. The concentrated tincture delivers the equivalent of approximately 48.5 mg of saffron threads per serving in a convenient format designed for versatility. More than a product launch, the extract reflects Heray Spice’s farmer-connected model and ongoing commitment to quality, authenticity, and sustainable economic opportunities for Afghan farming communities.
🎉 News to Celebrate
🛒 Absurd Snacks Lands a Walmart Pitch Opportunity
Absurd Snacks, co-founded by Grace Mittl and Eli Bank, earned a Fast Pass at Walmart’s Road to Open Call in Baltimore, securing a chance to pitch at Walmart HQ this October. The milestone puts the allergen-friendly snack brand one step closer to a potential national retail opportunity with one of the country’s largest retailers. Absurd Snacks was recognized for qualities including clean ingredients, balanced nutrition, made-in-the-USA production, and strong appeal to Walmart’s fastest-growing customer segment.
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