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This Week in CPG 05/25/2026
🛒 Retail Rollouts
🥜 Scoops is launching to Target
Scoops, founded by Liz Lane, is launching its peanut isolate protein powder into 1,200 Target locations last May 19. The retail rollout marks a major milestone for the protein powder brand as it brings its peanut isolate format to a national Target audience. With demand growing for simple, protein-forward options, the launch gives Scoops a sizable shelf presence in one of the country’s most visible retail channels.
🥤 Aonic is launching Aonic Fuel at Sprouts
Aonic, co-founded by Juliana Martins and Senada Greca, is rolling out Aonic Fuel protein shakes nationwide at Sprouts Farmers Market by June 1 and expanding into all Mollie Stone’s Markets locations beginning May 25. The ready-to-drink shakes come in Rich Chocolate and Smooth Vanilla, delivering 32 grams of complete protein, 5 grams of fiber, and 0 grams of added sugar. The Sprouts launch puts Aonic directly in front of health-conscious shoppers looking for high-protein beverages made with recognizable ingredients and no artificial sweeteners.
🍓 LiveMore is launching frozen fruit snacks at Walmart
LiveMore Superfoods, co-founded by Julia and Brian Klein, launched frozen yogurt and granola-covered raspberries and strawberries into Walmart stores nationwide. The launch brings the brand’s bite-sized frozen treats to a larger mainstream grocery audience. With Walmart’s national footprint, LiveMore is expanding access to its frozen snack format and giving shoppers an easy way to find its fruit-forward treats in the freezer aisle.
🍿 Frankie's Organic Snacks is expanding on the East Coast
Frankie’s Organic Snacks is expanding its Organic PuffCorn into 41 additional MOM’s Organic Market and Earth Fare locations across the East Coast and Southeast. The rollout includes flavors like Avocado Oil & Himalayan Pink Salt, BBQ, White Cheddar, Vegan Cheddar, Churro, and Jalapeño across the two retailers. The expansion deepens the brand’s presence in natural and better-for-you grocery channels while giving shoppers more variety across both savory and sweet PuffCorn flavors.
🥔 WILDE is launching Buttermilk Ranch Protein Chips
WILDE launched Buttermilk Ranch Protein Chips exclusively at Sam’s Club through July, with additional rollouts planned for Costco, Sprouts, Amazon, Target.com, and its own website. The new flavor turns the classic creamy dip profile into a protein chip made with chicken breast, bone broth, and egg whites. By starting in a club-size format before expanding into more retailers, WILDE is leaning into both high-volume trial and broader summer snacking demand.
🚀 New Product Launch
🍪 Joy Supply is launching a modern cookie brand
Joy Supply, founded by Lindsay Leopold, launched as a modern cookie brand last May 19. The debut introduces the new cookie company to consumers with a fresh take on the category. As shoppers continue looking for treats that feel both familiar and elevated, Joy Supply is entering the market with a modern positioning built around the everyday joy of cookies.
🌽 Cob is launching Sorghum Tortilla Chips
Cob, co-founded by Jessica Davidoff and Novak Djokovic, is launching Sorghum Tortilla Chips on June 4. The product debut brings sorghum into a familiar tortilla chip format. The launch gives Cob a clear point of difference in the snack aisle by using an ancient grain in a product format shoppers already know and love.
🍅 Pearle Caviar is launching vegan caviar
Pearle Caviar, founded by Ash Overbeek, is launching vegan caviar made from tomato and kombu on June 1. The launch offers a plant-based alternative designed to bring caviar-style indulgence to a vegan format. By combining tomato and kombu, Pearle is creating a seafood-inspired experience without animal ingredients, giving consumers a new option for elevated entertaining and plant-based dining.
🫒 Primis Imports is launching infused oils
Primis Imports, founded by Damian Primis, launched two new infused oils: Genovese basil oil and spicy green chile oil. The new additions expand the brand’s oil lineup with herb-forward and heat-driven options. With one flavor leaning fresh and aromatic and the other bringing spice, the launch gives home cooks more ways to add finishing flavor to everyday meals.
🍹 Mingle Mocktails is launching new summer flavors
Mingle Mocktails, founded by Laura Taylor, launched two new Mingle Mood flavors, Subtly Spicy Margarita and Juicy Watermelon Spritz, infused with ashwagandha, lion’s mane, and L-theanine. The new functional mocktails are designed for summer occasions and are available on the brand’s website, Amazon, and Total Wine stores nationwide. Building on the momentum of its Mingle Mood line, the launch taps into demand for alcohol-free drinks that deliver flavor, function, and a festive drinking ritual without the hangover.
🤝 Brand Partnerships
☕ MUSH is teaming up with Bethenny Frankel
MUSH, founded by Ashley Thompson, teamed up with Bethenny Frankel to launch limited-edition Mocha Latte Protein Overnight Oats exclusively at most Target stores nationwide. The ready-to-eat flavor delivers 15 grams of protein and 7 grams of fiber, pairing coffeehouse-inspired taste with the brand’s clean, convenient oat format. The collaboration brings together MUSH’s simple-ingredient approach and Frankel’s reputation for practical, high-standard products built for busy lifestyles.
💸 Acquisitions and Investments
🥔 Nantucket Crisps is entering its next phase of growth
Nantucket Crisps, co-founded by Hayden Arnot and Sara Jemison, completed its transition to 100% avocado oil, appointed Paul Nardone as CEO, closed growth-capital financing, and is expanding into Southern California. The brand’s next chapter includes new distributor partnerships with Los Angeles Distributing Co. and John Lenore & Co., plus a broader push to build on its 2,000-store footprint. With Nardone bringing experience from brands like Annie’s, Hippeas, and PopCorners, Nantucket Crisps is pairing operational leadership with fresh capital and a cleaner oil platform to accelerate national expansion.
🥨 B-SIDES is raising capital for expansion
B-SIDES, founded by Yousuf Ahmed, closed a $500K seed round anchored by Cap Ventures 8182 to support retail expansion and vertically integrate its upcycled ingredient supply chain. The protein puff brand uses ingredients like leftover oats from oat milk production and corn from grits milling, and it expects to surpass 1,500 retail doors across the Northeast and broader U.S. partners. The funding gives B-SIDES more room to scale a snack platform that leads with flavor while also building a stronger supply chain around upcycled ingredients.
🎉 News to Celebrate
🧁 MsPsGlutenfree is advancing in Runway to Success
MsPsGlutenfree, founded by Lisa L. Marsh, won two levels of AMAC’s Runway to Success and will pitch at the group’s national conference before participating in Taste of Chicago. The recognition gives the gluten-free brand a chance to present at the national conference in Baltimore and showcase at the Chicago event in July. It also creates new visibility for MsPsGlutenfree as it looks to bring its products to more audiences through both industry and consumer-facing events.
🥤 OLIPOP is rolling out a refreshed brand platform
OLIPOP, founded by Ben Goodwin, launched The Feel Good Soda creative platform alongside refreshed packaging, a new visual identity, and a national ad campaign. The campaign kicks off with “A Good Start,” a national spot airing across premium CTV publishers including Disney, Hulu, Peacock, and Amazon Prime Video. The refresh gives OLIPOP a bigger storytelling platform as it continues to define its place in the soda aisle around feel-good enjoyment and digestive health cues.
🍯 Comvita is celebrating World Bee Day
Comvita, co-founded by Alan Bougen and Claude Stratford, celebrated World Bee Day with market activations, a Bee Friendly Gardens webinar, and limited-edition World Bee Month gift boxes. The celebration highlights the role bees play in ecosystems, food systems, and biodiversity while tying back to the brand’s more than 50 years of bee care. Through educational activations and limited-edition offerings, Comvita is using the moment to connect its Manuka honey business to a broader message about pollinator protection.
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