The 50-Ambassador Rule: How to Scale Your Affiliate Program
Many CPG brands start affiliate programs with a few creators and scattered sales, but real predictability comes when you build a system around 50 active ambassadors. This article breaks down how to turn creator partnerships into a scalable growth channel with clear tiers, content prompts, tracking, and repeatable workflows.
Off-price and value retail is often misunderstood. A lot of founders think of it as a last resort for excess inventory, but it can actually be a strategic channel for […]
News from Love&Cookies, Terranean, Feel Good Foods, Frankie's Organic Snacks, Every Body Eat, HiNote, Koia, Jesse & Ben's, Oval Coffee Roasters, Chef Boyardee, White Lily, Shakeology, Fancypants Baking Co., NoBiggie, TRUFF, Fortune Favors and Struesli.
Founders are getting more retail opportunities right now than we’ve seen in a long time. But retail growth only works if the economics work. In this episode, Abby Richards walks […]
Inventory is one of the most important and most overlooked parts of running a CPG brand. Too little inventory means missed sales and unhappy retailers. Too much ties up cash […]
News from CRISP POWER, No Days Wasted, Burn Pit BBQ, Vitaminis, Maïzly, Siete Foods, Utopihen Farms, Fly By Jing, Alden’s Organic, PHX Hydration Energy, OLIPOP, Hifas da Terra, Little Latke, Hint Water, Garrett Popcorn and Superb Bakehouse.
The biggest CPG trends right now reveal what consumers really want: better flavor, real ingredients, cultural connection, and products that feel personal. This article breaks down 8 trends shaping where the industry is headed next.
The wrong sales hire can cost a CPG brand more than just salary. It can lead to bad retail bets, wasted trade spend, and growth that doesn’t actually make money. This article breaks down how to know what kind of sales leader your brand really needs before you make the hire.
Most CPG brands aren’t losing retail media dollars because they lack effort. They’re losing because their campaigns are structured too broadly. Learn the SKU-level framework winning teams use to cut wasted spend, improve ROAS, and turn retail media into a predictable growth engine.
News from That’s it., Peanut Butter & Co, PremOla Granola, South Chicago Packing, Rare Breed Coffee, Rally, Lily’s Toaster Grills, Cantina Royal Hot Sauce, Unreal, Frozen One and Lumen.