Why Most CPG Brands Waste Money on PR, and When It Actually Works
PR can build credibility, open doors with retailers, and create real momentum but only when a brand is ready for it. Too many CPG companies invest in press before their positioning, distribution, and strategy are strong enough to turn attention into growth. Here’s how to know when PR is actually worth the investment.
News update from Le Sauce & Co., Earthling Foods, immi, Joolies Dates, Yo Mama’s Foods, Daily Crunch Snacks, Heray Spice, 5-hour ENERGY, Breakin Snacks, Kreatures of Habit, LonoLife, MadeGood, Bad Auntie’s Multimix, LL’s Kitchen, and NoBiggie.
In this episode, I sit down with Gardar Stefansson, Founder and CEO of GOOD GOOD, to talk about how he grew an Icelandic startup into a global no-sugar brand now […]
AI can make PR faster but faster doesn’t always mean better. Learn how the right PR partner should use AI to sharpen research, strengthen storytelling, and improve media targeting, plus the red flags that signal when automation is replacing real strategy and human judgment.
Most creator marketing campaigns fail because they’re treated like isolated marketing tactics instead of long-term growth strategies. Austin Clare has spent the past 15 years helping brands build creator programs […]
News from Frankie’s Organic Snacks, VKTRY Protein, Nature’s Wild Berry, Oval Coffee Roasters, Day Out, Ithaca Hummus, Doich, Icelandic Provisions, Sach Foods, KEANU, and Brella Beverage Inc.
Packaging is one of the most important sales tools a CPG brand has. But the packaging that gets you started isn’t always the packaging that will help you scale. In […]
News from Pacific Soul, Ciao Pappy, PORTA, Joolies, Comvita, JOLENE, Half-Caff Coffee, Three Lollies, Big Mozz, OLIPOP, and Greatergood Brands.
Your packaging is already selling your product before you even start your retail pitch. Learn how to improve clarity, prioritize the right claims, stand out on shelf, and give buyers more confidence that shoppers will choose your brand.
Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it. In this episode, I sit […]