267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

Jeff Church has built, scaled, and rebuilt in CPG.

As co-founder of Suja Life, he helped take the brand from zero to $100M+ in just over five years, becoming one of the most recognized names in the beverage space.

We also get into what he’s building now, from mentoring founders and writing his book to launching a new protein soda brand, Proda, nationwide at Sprouts Farmers Market, and developing a CPG-focused AI tool.

As an 8x founder and BevNET Person of the Year, Jeff shares practical, execution-focused advice through CPG Founders Group that you can actually apply as you grow. Check out his free CPG toolkit at cpgfoundersgroup.com/resources.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

282. How GOOD GOOD is Building a Global No-Sugar Brand in a Category Dominated by Giants

281. Creator Marketing That Actually Scales: Building Programs That Drive Long-Term Growth

280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf

279. How to Turn In-Store Demos Into Retail Sales

278. Building Good Journey and the Mindset to Do It Again

277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders