Affiliate marketing can be a strong growth lever for CPG brands when it’s approached with the right strategy. In this episode, I talk with David Abbey, co-founder of Endlss, about how brands can turn affiliate and ambassador programs into a real growth channel instead of treating them like one-off campaigns.

We talk about what makes these programs work, how to find the right partners, and how to build a system that drives sales over time.

If you’re looking for a place to start, we also included a link to Getting Started with Affiliate Marketing here: https://getendlss.com/the-ambassador-program-playbook.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.