Innovation is a buzzword in the food and beverage industry—but for emerging brands, it can be the difference between thriving and burning out. In this episode, Christy Lebor, Partner at SmashBrand, breaks down a practical approach to innovation that helps founders move beyond gut instinct into consumer-driven decision making.

We’ll explore:

• How to avoid taking the wrong risks as an emerging brand
• Why consumer testing—before launch—is your best insurance policy
• Why packaging isn’t just design polish, but a core innovation driver
• How to use packaging to improve velocities and even justify higher price points

Whether you’re launching your first product or planning your next line extension, this conversation will give you clear, actionable strategies to innovate smarter.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.