233. Go Solo or Find a Cofounder? Choosing Your Founding Path

Being a founder is one of the most rewarding — and isolating — journeys you can take. In this episode, we sit down with Howie Sher to explore the emotional and strategic decisions behind building a business alone versus bringing on cofounders.

We unpack:

  • How to know if you’re meant to build solo or with a team
  • The pros and cons of going it alone
  • How to handle decision fatigue and emotional weight as a solo founder
  • Strategies for building your support system and avoiding burnout
  • What to look for in a cofounder — and what to avoid

Whether you’re going solo by choice or circumstance, this conversation offers real talk and practical advice for staying grounded, connected, and confident on the founder path

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

 *JPG Resources have begun filling seats for their Fall 2025 Founder Cohort with 10% Discount available for the Foodbevy Community!

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288. How AI Is Changing Product Discovery for CPG Brands

287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company

286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition

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