199. Acquiring Buzzd – A Look Behind the Scenes

In 2024, Sarjesa, founded by Alexandra Sangster announced that she acquired Buzzd Nutrition, a superfood creamer brand founded by Lauren and Alex Burrows. What’s really exciting is that Sarjesa is an emerging brand itself and co-manufactured the Buzzd product. I had a lot of questions for Alexandra about what it looks like for one emerging brand to acquire another, and we break down all the details in this episode.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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