193. Digital Product Sampling 201: Advanced Strategies

The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through demos and adding them to your digital marketing and loyalty program. Join me for a conversation on how to use advanced digital product sampling and rebate programs to drive sales and velocity for your brand.

We discuss:

  • The Key Opportunities for Using Digital Sampling
  • Specific Tactics for Using Digital Rebates to Have the Best ROI

I’m Joined by Justin Lutz, CEO of Sampoll, a digital sampling and rebate company for emerging CPG brands.

Sampoll offers a “Bring Your Own Marketing” plan designed to help brands acquire new customers and boost sales velocity. Deploy targeted retail focused (or DTC) digital product trial offers in just a few clicks! For $399/month, brands receive 1,000 signups to support their marketing initiatives. Additionally, as a limited-time offer, the first 10 customers can get the first month for just $199—50% off the regular price. This plan provides an affordable, efficient way to expand your customer base and drive growth.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

282. How GOOD GOOD is Building a Global No-Sugar Brand in a Category Dominated by Giants

281. Creator Marketing That Actually Scales: Building Programs That Drive Long-Term Growth

280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf

279. How to Turn In-Store Demos Into Retail Sales

278. Building Good Journey and the Mindset to Do It Again

277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders