So, you’re growing in retail and think you may be ready to start searching for a system to manage your trade spend, deductions and promotions. Have you thought about what you need internally to be ready for such a system? Do you have the right team in place? Does that team have the skill sets needed? How much guidance are you going to need? I invited on Chris Ambarian, Co-Founder of Promomash, to provide his perspective after working with dozens of brands through this transformation. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.