Alex Matthews is the co-founder and CEO of De La Calle, a brand that’s bringing tepache—a fermented pineapple drink with roots dating back to pre-Columbian Mexico—to the forefront of the beverage industry. Alex’s journey is one of passion, innovation, and a deep respect for cultural heritage.

We’ll dive into how Alex discovered tepache, the challenges he faced in bringing this unique beverage to market, and how De La Calle has grown to become a beloved brand among consumers looking for authentic and refreshing drinks. From navigating the complexities of fermentation to building a brand that honors its cultural origins, Alex’s story is a testament to the power of perseverance and creativity.

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