24. Working with Co-Manufacturers with Ashley Sutterfield, Metzger and Roth

Most brands will end up working with a 3rd party contract manufacturer (co-manufacturer) over their lifetime, but many of these partnerships are tenuous at best. I talk with Ashley on how to prepare for working with a co-manufacturer, and what steps you can take to build a successful partnership. A few tips: 

  1. Think of manufactures as an extension of our business and cultivating that relationship will lead to success.
  2. Make sure that your values align with co-manufacturers. 
  3. Manufacturers are expensive, but view it as buying back your time so you can focus on building sales and business. 

Looking for co-manufacturers? Check out our directory of 2069 partners here: Co-Manufacturer Directory

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

282. How GOOD GOOD is Building a Global No-Sugar Brand in a Category Dominated by Giants

281. Creator Marketing That Actually Scales: Building Programs That Drive Long-Term Growth

280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf

279. How to Turn In-Store Demos Into Retail Sales

278. Building Good Journey and the Mindset to Do It Again

277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders