Foodservice is an amazing channel for food and beverage products, but can be incredibly challenging to break into.

I sit down with my friend Matt Cotton, founder of Rooted Food Sales, who helps CPG brands sell into and succeed in Foodservice channels.

We discuss:

• How to get into your first corporate office
• The difference between a distributor and an operator
• What are the job titles to reach out to
• How to expand once you have a foothold

Foodservice 101: https://www.foodbevy.com/how-foodservice-can-propel-your-brand/

Foodservice Distributor and Operator Landscape: https://www.foodbevy.com/the-foodservice-distributor-and-operator-landscape/

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.