Search is still one of the primary ways customers learn about your brand. Are you doing everything you can to be found? Search Engine Optimization (SEO) is the practice of making your website content easily discoverable on search engines like Google and Bing, so customers can find you.

The reality is that most founders don't have a strong SEO strategy and leave it as an afterthought. Join me for a conversation with Roger Bautista, a BigCommerce growth coach who trains merchants on how to sell successfully online.

We will discuss what you can do to build a strong SEO strategy including:

• What is SEO and why it’s important
• Understanding who your users are and how to create Keywords and phrases matching what your customers are looking for.
• How to implement an SEO strategy on site

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.