We all know that getting on shelf is hard, but selling off the shelf is even harder.

On this episode I’m joined by Andy Segal, Senior Sales Manager at Honey Mama’s to share how he manages sales and promotions.

He breaks down how he creates a strategy for the year using tools like Promomash and Crisp, and then uses them to evaluate the success of the various promotions.

If you need help managing sales strategy, trade spend and deductions, try Promomash and Crisp yourself. Foodbevy members get a free 30 day trial of both tools.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.