150. How Retail E-Commerce Can Help Achieve Your Retail Goals

As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:

  • Driving Trial and Discovery
  • Velocity and increasing sell through
  • Key sales boosts at launch and for category reviews
  • Increasing volume to move inventory

Visit Pear Commerce
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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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268. Building a Brand People Believe In

267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

264. Retail Said Yes. Your P&L Might Say No. How to Pressure Test Growth Before It Breaks Your Brand

263. Setting up an Inventory Management Software for Your CPG Brand

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