Launching a new CPG business is tough at any time, but launching one in 2024? Let’s find out. I invited on Brian Bethke, founder of Bear Maple, a new Ginseng Maple Water. Brian first came up with the idea in 2020 when looking at Maple Trees outside of his window. Fast forward a few years, he officially launched the brand at Expo West 2024 to much fanfare, winning the KeHE Trendfinder “Golden Ticket”, designed to help fast track young, leading edge brands.

Listen in to Brian’s exciting story to hear what it took to bring his new brand to market and where it’s going from here.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.