167. Building IQ Bar to $55 Million+ with Will Nitze

Will Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.

Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

291. Beyond Retail Expansion: The Real Cost of Growing a CPG Brand

290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains

289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets

288. How AI Is Changing Product Discovery for CPG Brands

287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company

286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders