268. Building a Brand People Believe In
June 3, 2026
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
- Resources
Increase Your E-commerce AOV and Conversion Rate
By:
Foodbevy
Increase Your E-commerce AOV and Conversion Rate
by Foodbevy
June 14, 2022
I’m personally using this great new tool to create personalized discounts for each of my Good Food Brands customers and products and you should too.
As a brand, it’s incredibly important to make sure that you’re profiting as much as possible from each sale and not overspending on discounts with universal promo codes, email pop-ups and point loyalty programs.
You may not know it, but you are likely losing money by offering too much discount on products to shoppers that don’t actually need it to checkout.
Why offer a 20% off SUMMER promo code or email signup pop-up when the same shopper would still purchase with only a 9% discount?
Veeper is a Shopify app that auto-applies the smallest discount that gets each customer to buy more – increasing average order value by net 14%.
Test Veeper on my own Good Food Brands site: www.goodfoodbrands.org
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Education Articles
Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.
A small labeling mistake can turn into a costly recall. When Costco recalled nearly 80,000 pounds of butter over a missing allergen statement, it showed how even simple oversights can create major financial and reputational risk for food brands. This article breaks down what CPG founders can learn from the recall and how product recall insurance can help protect your brand when something goes wrong.
Amazon sales can look strong on the surface, but many F&B brands are losing money without realizing it. This article breaks down where profit actually disappears on Amazon, from FBA fees and ad spend to pricing, inventory, and SKU-level margins, and what brands should review before scaling further.
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