Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing, athlete-owned brand distributed across the country.

In this episode, Marc Doggett, CEO of Coco5, shares the realities of scaling a beverage brand today, from retail strategy and channel expansion to innovation decisions and leadership hiring. We explore why Coco5 is investing beyond grocery, what they learned from Costco roadshows, how they think about product innovation, and the systems required to build a lasting brand in a crowded hydration category.

If you’re building a beverage brand, navigating retail growth, or thinking about your next stage of scale, this episode is packed with actionable lessons.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.