96. Unlocking the Secrets to Building a Successful CPG Brand with Chris Cuvelier

Chris Cuvelier founded Zola in 2002 and led the business as CEO for 17 years until 2019. Originally started as an Acai Juice business, he added coconut water 10 years later and eventually dropped the Acai Juice to focus on the Coconut Water.

Chris had a goal to build Zola to be a $100 million business and sold the company to a private equity firm in 2016 while staying on a CEO. Join me as we unlock how he built his business, the pivots along the way, and advice he has for emerging founders now.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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