87. Designing a Brand from a 360 Degree Perspective

Brands are more visible now than ever and consumers expect you to be visible everywhere – online, in store, on TikTok, and beyond. The strongest brands have a strong point of view, and that resonates in their storytelling and design.

Join me as I talk with Mike McVicar, co-founder of Gander a Brand Design agency as we dive deep into how to create a meaningful brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

268. Building a Brand People Believe In

267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

264. Retail Said Yes. Your P&L Might Say No. How to Pressure Test Growth Before It Breaks Your Brand

263. Setting up an Inventory Management Software for Your CPG Brand

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