50. Deciding to Close Your Company, with Steve Candland

Steve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it.

We discuss the operational hurdles he experienced, along with the mental and emotional feelings that came with the decision.

If you're looking to start a beverage business, check out our How To Manufacture Your Beverage Product Guide: https://www.foodbevy.com/how-to-manufacture-your-beverage-product/

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

264. Retail Said Yes. Your P&L Might Say No. How to Pressure Test Growth Before It Breaks Your Brand

263. Setting up an Inventory Management Software for Your CPG Brand

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