48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache

07/11/2022
Podcast

48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache

Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & Marketing Officer at Zero dB on how he leverages Sampler's smart sampling program to:

Get 1000s of new customer product trial
Create a target customer profile based on demographics
Tweak product flavors and taste based on reports
Leverage sampling data in retailer pitches
Drive trial when launching new distribution

Learn more about working with Sampler Here: sampler.io

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache

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