Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it.

In this episode, I sit down with Matthew Kubick of Local Demo Service to break down how CPG brands can use in-store demos to drive sales, learn from customers, and build stronger retail velocity.

We talk about Matthew’s simple four-step framework for turning samples into purchases, why founders should do their own demos early on, and how your strategy should change across retailers like Sprouts and Costco.

If you’re trying to improve sell-through, make the most of your retail launch, or turn sampling into actual sales, this episode is packed with practical strategies you can use.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.