Damiano Messineo, founder of Loopini, set out to reinvent pizza with lupini beans—creating a high-protein, high-fiber crust that actually tastes like pizza. From 13 months of recipe trials to launching at Pop Up Grocer and scaling across the Northeast, Damiano shares how he’s building a better-for-you brand while managing supply chain challenges and educating U.S. consumers on lupini beans.

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