Expo West is coming up, and it’s like the Super Bowl for CPG. while I won’t be there, I invited on Heather Holmes to share some tips and suggestions on how to make the most of the show. We discuss:

• Setting clear goals and outcomes
• Creating a content plan
• Being proactive about building relationships
• Gathering data and feedback
• Generating press and PR

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.