193. Digital Product Sampling 201: Advanced Strategies

The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through demos and adding them to your digital marketing and loyalty program. Join me for a conversation on how to use advanced digital product sampling and rebate programs to drive sales and velocity for your brand.

We discuss:

  • The Key Opportunities for Using Digital Sampling
  • Specific Tactics for Using Digital Rebates to Have the Best ROI

I’m Joined by Justin Lutz, CEO of Sampoll, a digital sampling and rebate company for emerging CPG brands.

Sampoll offers a “Bring Your Own Marketing” plan designed to help brands acquire new customers and boost sales velocity. Deploy targeted retail focused (or DTC) digital product trial offers in just a few clicks! For $399/month, brands receive 1,000 signups to support their marketing initiatives. Additionally, as a limited-time offer, the first 10 customers can get the first month for just $199—50% off the regular price. This plan provides an affordable, efficient way to expand your customer base and drive growth.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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291. Beyond Retail Expansion: The Real Cost of Growing a CPG Brand

290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains

289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets

288. How AI Is Changing Product Discovery for CPG Brands

287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company

286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition

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