17. Creating a Standout DTC Brand with Chris Jane of Proper Good

When Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

194. 30-60-90 Day Launch Plan for New Retailers

193. Digital Product Sampling 201: Advanced Strategies

192. Can AI Be Your Bookkeeper?

191. Building Laurel’s Coffee, Isabel Washington

190. How to Operate Successfully As A Family Business

189. Building Strong Relationships with Distributors

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders