162. Tia Lupita Foods: Post Shark Tank Growth - Foodbevy

04/12/2024
Podcast

162. Tia Lupita Foods: Post Shark Tank Growth

Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers.

Listen in!

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

213. Founder Stories: Aaron Gatti, Brami

212. From a $3 Million Loss to running a $80 million Brand, Eric Skae of Carbone Fine Foods

211. Conversion Driven Packaging Design

210. AI For CPG Businesses

209. 5 Ways To Make The Most of Expo West

208. What You Need To Know about Insurance COIs

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--font-family--inter:"Inter",sans-serif;--wp--preset--font-family--cardo:Cardo;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.woocommerce form .form-row .required{visibility:visible;}:root{}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}body.custom-background{background-color:#fff;}#tribe-events-pg-template .tribe-events-content ul,.tribe-events-after-html ul,.tribe-events-before-html ul{list-style:disc inside;}element.style{}p{font-weight:400 !important;}body,p{font-family:"Open Sans",GlacialIndifference,sans-serif !important;}a,p{color:#242429;}p{font-size:16px;line-height:26px;}p{margin:0 0 10px;}.blogpost-section .blog-title h1{font-size:16px;}.is-form-id-29857 .is-search-submit:focus,.is-form-id-29857 .is-search-submit:hover,.is-form-id-29857 .is-search-submit,.is-form-id-29857 .is-search-icon{color:#faeade !important;background-color:#f55d45 !important;}.is-form-id-29857 .is-search-submit path{fill:#faeade !important;}.is-form-id-29857 .is-search-input::-webkit-input-placeholder{color:#31376c !important;}.is-form-id-29857 .is-search-input:-moz-placeholder{color:#31376c !important;opacity:1;}.is-form-id-29857 .is-search-input::-moz-placeholder{color:#31376c !important;opacity:1;}.is-form-id-29857 .is-search-input:-ms-input-placeholder{color:#31376c !important;}.is-form-style-1.is-form-id-29857 .is-search-input:focus,.is-form-style-1.is-form-id-29857 .is-search-input:hover,.is-form-style-1.is-form-id-29857 .is-search-input,.is-form-style-2.is-form-id-29857 .is-search-input:focus,.is-form-style-2.is-form-id-29857 .is-search-input:hover,.is-form-style-2.is-form-id-29857 .is-search-input,.is-form-style-3.is-form-id-29857 .is-search-input:focus,.is-form-style-3.is-form-id-29857 .is-search-input:hover,.is-form-style-3.is-form-id-29857 .is-search-input,.is-form-id-29857 .is-search-input:focus,.is-form-id-29857 .is-search-input:hover,.is-form-id-29857 .is-search-input{color:#31376c !important;}.is-form-id-29853 .is-search-submit:focus,.is-form-id-29853 .is-search-submit:hover,.is-form-id-29853 .is-search-submit,.is-form-id-29853 .is-search-icon{color:#faeade !important;background-color:#f55d45 !important;}.is-form-id-29853 .is-search-submit path{fill:#faeade !important;}.is-form-id-29853 .is-search-input::-webkit-input-placeholder{color:#31376c !important;}.is-form-id-29853 .is-search-input:-moz-placeholder{color:#31376c !important;opacity:1;}.is-form-id-29853 .is-search-input::-moz-placeholder{color:#31376c !important;opacity:1;}.is-form-id-29853 .is-search-input:-ms-input-placeholder{color:#31376c !important;}.is-form-style-1.is-form-id-29853 .is-search-input:focus,.is-form-style-1.is-form-id-29853 .is-search-input:hover,.is-form-style-1.is-form-id-29853 .is-search-input,.is-form-style-2.is-form-id-29853 .is-search-input:focus,.is-form-style-2.is-form-id-29853 .is-search-input:hover,.is-form-style-2.is-form-id-29853 .is-search-input,.is-form-style-3.is-form-id-29853 .is-search-input:focus,.is-form-style-3.is-form-id-29853 .is-search-input:hover,.is-form-style-3.is-form-id-29853 .is-search-input,.is-form-id-29853 .is-search-input:focus,.is-form-id-29853 .is-search-input:hover,.is-form-id-29853 .is-search-input{color:#31376c !important;}.is-form-id-9239 .is-search-submit:focus,.is-form-id-9239 .is-search-submit:hover,.is-form-id-9239 .is-search-submit,.is-form-id-9239 .is-search-icon{color:#fff !important;background-color:#f55d45 !important;}.is-form-id-9239 .is-search-submit path{fill:#fff !important;}.is-form-id-9232 .is-search-submit:focus,.is-form-id-9232 .is-search-submit:hover,.is-form-id-9232 .is-search-submit,.is-form-id-9232 .is-search-icon{color:#fff !important;background-color:#f55d45 !important;}.is-form-id-9232 .is-search-submit path{fill:#fff !important;}.elementor-27903 .elementor-element.elementor-element-9e19218{--display:flex;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-27903 .elementor-element.elementor-element-83b3741{text-align:center;}.elementor-27903 .elementor-element.elementor-element-7db77cb{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-bottom:calc(10px / 2);}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:first-child){margin-top:calc(10px / 2);}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(10px / 2);margin-left:calc(10px / 2);}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-10px / 2);margin-left:calc(-10px / 2);}body.rtl .elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{left:calc(-10px / 2);}body:not(.rtl) .elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-10px / 2);}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-icon i{color:#ed7f61;transition:color .3s;}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-icon svg{fill:#ed7f61;transition:fill .3s;}.elementor-27903 .elementor-element.elementor-element-e90565e{--e-icon-list-icon-size:13px;--icon-vertical-offset:0px;}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-item > .elementor-icon-list-text,.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-item > a{font-family:"Open Sans",Sans-serif;font-size:13px;font-weight:600;}.elementor-27903 .elementor-element.elementor-element-e90565e .elementor-icon-list-text{color:#344054;transition:color .3s;}.elementor-27903 .elementor-element.elementor-element-b11c3bb{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-27903 .elementor-element.elementor-element-d22a4b1 .elementor-heading-title{font-family:"Libre Baskerville",Sans-serif;font-size:18px;font-weight:400;text-transform:none;line-height:20px;color:#31376c;}