132. Overcoming Retail Challenges

The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics and Thought Leadership for NIQ. We discuss:

  • Post pandemic assortments and what they mean for small brands.
  • Forced trial…or discovery. How supply shortages for the big guys benefits small brands.
  • Knowing your consumer and their worth to the retailer gets your foot in the door.
  • Proving that you’re bringing incremental sales to the category.

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