132. Overcoming Retail Challenges

The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics and Thought Leadership for NIQ. We discuss:

  • Post pandemic assortments and what they mean for small brands.
  • Forced trial…or discovery. How supply shortages for the big guys benefits small brands.
  • Knowing your consumer and their worth to the retailer gets your foot in the door.
  • Proving that you’re bringing incremental sales to the category.

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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

268. Building a Brand People Believe In

267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

264. Retail Said Yes. Your P&L Might Say No. How to Pressure Test Growth Before It Breaks Your Brand

263. Setting up an Inventory Management Software for Your CPG Brand

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