Building a beverage brand is one of the toughest categories in CPG. The order MOQs are high, competition is fierce, and the heavy product makes DTC challenging. So how do you succeed? I invited Noah Wunsch, founder of Ruby Sparkling Hibiscus to share how he approaches building the brand, which involves an extensive field marketing plan executing 15-30 demos across the country each week. These in person events are an integral part of the brand’s research, development, and evolution.

Listen in to learn Noah’s formula to building a great ground game and getting liquid to lips.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.