112. Launching and Formulating Beverage Products

Starting a beverage company is one of the toughest categories to launch in. MOQs are much higher, cash requirements are high, shipping costs are expensive due to weight, ingredient lead times are long, and so much more. At the same time, consumers are drinking more RTD beverages than ever and there are a ton of leading trend indicators that show opportunities in the marketing.

Join me for a conversation with Brian Post and Greg Kaminski of G&B Filling Station, a beverage launchpad on opportunities and watch outs for emerging brands. They combine formulation, sourcing, co-manufacturing, and storage in house.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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