106. Debt Financing for New Food Businesses, Arik Markus, Herbn’ Pantry

Financing a new food and beverage business is a huge hurdle, especially when investing in growth. After being a bootstrapped small business with a local fan base and distribution for a couple of years, Arik Markus, Founder of Herbn’ Pantry picked up the largest account he could have imagined- Fred Meyer. The PO came in for 4 pallets of his sauces, a pallet of each, a total of over 11,000 bottles and 30 day delivery terms.

Arik turned to James and the Aion Financial team to fund that order collateralized by the PO. This funding allowed Arik to launch with Fred Meyer while only taking on a reasonable interest rate.

Learn more about Herbn’ Pantry Here

Learn more about Aion Financial Here

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

291. Beyond Retail Expansion: The Real Cost of Growing a CPG Brand

290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains

289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets

288. How AI Is Changing Product Discovery for CPG Brands

287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company

286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders