106. Debt Financing for New Food Businesses, Arik Markus, Herbn’ Pantry

Financing a new food and beverage business is a huge hurdle, especially when investing in growth. After being a bootstrapped small business with a local fan base and distribution for a couple of years, Arik Markus, Founder of Herbn’ Pantry picked up the largest account he could have imagined- Fred Meyer. The PO came in for 4 pallets of his sauces, a pallet of each, a total of over 11,000 bottles and 30 day delivery terms.

Arik turned to James and the Aion Financial team to fund that order collateralized by the PO. This funding allowed Arik to launch with Fred Meyer while only taking on a reasonable interest rate.

Learn more about Herbn’ Pantry Here

Learn more about Aion Financial Here

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

More Episodes

275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales

274. Can AI Create Packaging That Actually Sells?

273. How I Get Grocery Buyers to Actually Respond

272. When Is It Time to Refresh Your Packaging?

271. How to Fund Growth Without Losing Control of Your CPG Brand

270. Why CPG Founders Need to Know Their Numbers

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders