Most brands aren’t investing in merchandising and they’re losing on shelf. Merchandising is the process of placing your product in store, at the right places to get in front of the right consumers with the best offer. This includes everything from making sure your product is actually on shelf to setting up out of aisle displays.

Join me as I talk with Georgios Tzafis, VP of sales specializing in Emerging Brands at Trax Retail.

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