- CPG Weekly News
This Week in CPG 09/23/24
🛒 Retail Rollouts
🍪 Alice's Sweet Tooth expands into Sprouts
Alice’s Sweet Tooth, founded by Elyse Eisenberg, expands nationwide with their Cookie Bites now available at Sprouts. The beloved cookie brand known for its bite-sized, all-natural treats is now featured in the Forager section of Sprouts locations across the U.S. This marks a significant milestone for the company as it continues to grow its presence in the natural food market, bringing its “uhmm uhmmm good” bites to more snack lovers.
🐶 The Bear & The Rat lands in Petco stores nationwide
The Bear & The Rat, founded by Matthew and Meg Meyer, announces their frozen dog treats and toppers are now available at Petco stores across the U.S. Known for their innovative, gut-health-focused dog treats, The Bear & The Rat expands into over 1,100 Petco locations. Their Mighty Toppers and frozen treats promote hydration and digestive health, and the brand is committed to addressing moisture and gut health issues in dogs with human-grade nutrition.
🌮 Hummus Goodness arrives at Lunds & Byerlys in Minnesota
Hummus Goodness, co-founded by Hannah Awada and Lara Lozser, brings their olive oil-based hummus to Lunds & Byerlys in Minnesota. Their top five SKUs, including flavors like Classic, Spicy, and Taco, are now available to Minnesotan customers. The brand’s emphasis on fresh, simple ingredients—like olive oil, lemon juice, and garlic—sets it apart in the hummus category, steering clear of preservatives, seed oils, and artificial flavors.
🌱 Confusion Snacks hits Whole Foods shelves across four states
Confusion Snacks, founded by Aadit Patel, lands in over 90 Whole Foods Markets across California, Arizona, Nevada, and Hawaii. Inspired by the fusion of Indian and American cultures, Confusion Snacks is known for its unique flavors, such as black truffle and Kashmiri chili. Patel’s vision of bridging cultures through snack food comes full circle as the brand secures prime shelf space in Whole Foods, bringing their fusion flavors to a wider audience.
🧂 Terranean Spices launches za'atar at Jewel-Osco
Terranean Spices, Spreads, and Snacks, founded by Tina Chamoun, now offers their za’atar seasoning at Jewel-Osco locations across Illinois, Indiana, and Iowa. The brand, committed to showcasing the flavors of Lebanon, introduces their za’atar shaker to American homes while supporting Lebanese growers and Cleveland’s immigrant community. This launch helps connect consumers to the rich cultural heritage and authentic taste of za’atar.
🍫 Joydays brings Chocolate Date Bark to Gelson’s Markets
Joydays, founded by Amy Cohn, launches their Chocolate Date Bark and cookies in all Gelson’s Markets in Southern California. Known for their low-sugar, high-fiber treats, Joydays introduces a new category in the cookie aisle with their innovative Date Bark alongside their popular cookie line. This retail expansion marks a major move for the brand as it grows its presence in the region.
🍪 Lexington Bakes' Cosmic Forest™ Cookie arrives at Erewhon
Lexington Bakes, founded by Lex Evan, debuts their Cosmic Forest™ Cookie at Erewhon, a vegan double chocolate treat with global flavors. The Cosmic Forest Cookie, featuring bold ingredients like black cocoa, raspberry, and tahini, is not just a vegan alternative but a completely new flavor experience. By focusing on simple, real ingredients, the brand converts non-vegan customers while upholding its high flavor and ingredient standards.
🥤 De La Calle Tepache partners with Costco for a Southern California roadshow
De La Calle Tepache, co-founded by Alex Matthews and Rafael Martin Del Campo, teams up with Costco for a Southern California roadshow, showcasing their Mexican sodas. This limited-time event gives customers a chance to sample the brand’s modern take on tepache at select Costco locations. If successful, De La Calle may earn a permanent spot on Costco’s shelves, solidifying its presence in mainstream retail.
🚀 New Product Launch
🍷 Ghia introduces their alcohol-free Le Fizz
Ghia, founded by Melanie Masarin, introduces Le Fizz, a 750ml alcohol-free sparkling aperitif featuring orange blossom and strawberry flavors with a dry finish. Designed to evoke the spirit of a celebratory aperitivo, Le Fizz is crafted with real juices and no added sugars or artificial ingredients. This newest bottle from Ghia is perfect for sipping through any occasion, continuing the brand’s mission of delivering sophisticated non-alcoholic options for any social setting.
🍸 Dyverg Brands launches caffeine-free energy drink AVVIKA
Dyverg Brands, co-founded by Doug Resh and Holden Rouse, launches AVVIKA, a caffeine-free energy drink inspired by global cities, offering a balanced lift without caffeine. With trendy flavors like Rainbow Sherbet and Yuzu Citrus, AVVIKA is designed for health-conscious consumers seeking a clean energy boost. The brand aims to stand out in the energy drink market by focusing on authenticity and wellness without the jitters of caffeine.
🧄 Afia introduces Mediterranean Spice Gift Sets
Afia, founded by Farrah Moussallati Sibai, debuts their Mediterranean Spice Blends and Pantry Spice Gift Sets, featuring premium spices like Za’atar and Sumac. These gift sets bring authentic Mediterranean flavors to home cooks, offering both traditional blends and single-origin spices. Available online, the sets highlight Afia’s commitment to sharing the rich culinary heritage of the Mediterranean.
🥜 Wellious collaborates with HealthyGirl Kitchen on a new flavor
Wellious, founded by Sean Hall, releases their limited-time Peanut Butter & Chocolate flavor in collaboration with plant-based influencer HealthyGirl Kitchen. With just four real ingredients, including organic peanuts, this flavor mimics the taste of a peanut butter cup while offering a nutritious option for plant-based consumers. Danielle Brown, the face of HealthyGirl, calls it a standout product that satisfies cravings while promoting wellness.
🎉 News to Celebrate
🥣 Once Upon A Farm celebrates packaging redesign success
Once Upon A Farm, co-founded by Cassandra Curtis, Ari Raz, John Foraker and Jennifer Garner, celebrates doubling velocities and growth after significant packaging and positioning changes. After shifting from baby-focused marketing to appealing to a broader audience of kids over one year old, and updating its look with more vibrant colors and kid-friendly elements, the brand experienced rapid growth. Once Upon A Farm continues to scale with its commitment to clean, nutritious products for families.
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