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This Week in CPG 07/06/2026
🛒 Retail Rollouts
🍛 Kay’s Curries Rhode Island Retail Expansion
Kay’s Curries, founded by Kalpana Kethineedi, landed in all 9 Dave’s Fresh Marketplace locations across Rhode Island with its allergen-free, seed oil-free Indian meal kits including Masala Kichadi, Vegetable Biryani, and Chicken Biryani. Made in Warren, Rhode Island, the brand’s meal kits are now available in the international aisle, marking a meaningful local retail win for the founder, who personally delivered every case herself.
🥤 DrinkFolks Erewhon Debut
DrinkFolks, founded by Tiffany Tang, is now available at Erewhon, marking a major West Coast retail milestone after the brand relocated operations closer to its growing California customer base. The launch comes after the brand moved operations from New York City to Colorado to better serve its organic West Coast demand, turning early customer traction into a dream retail placement just six months later.
☕ Laurel Target Launch Momentum
Laurel, founded by Isabel Washington, is preparing to launch all 3 SKUs chainwide in 1,766 Target doors next month following 350% YoY SPINS growth, a 6x Amazon Prime Week sales lift, and strong Costco roadshow performance. The brand’s upcoming Target expansion adds to a period of strong momentum that also includes 144% growth over the last 12 weeks, lower coffee costs, and a successful Amazon launch during Prime Week.
🥭 LiveMore Superfoods Costco Midwest Launch
LiveMore Superfoods, co-founded by Brian Klein and Julia Klein, launched its Organic Tropical Blend + Immunity in Costco Midwest warehouses, expanding access to its preventive wellness-focused frozen superfood blend. Inspired by a family philosophy of using ginger, fruit, and nourishment to support feeling better, the brand’s Costco availability helps bring its organic immunity-focused blend to more families for the summer season.
🥟 Nadas Foods Whole Foods Milestone
Nadas Foods, founded by Carlos Santos, is now appearing in Whole Foods Market with its empanadas, a retail milestone that coincided with the brand sharing its story at the NYSE. The Whole Foods launch marks a meaningful step for the brand’s mission to share its culture through empanadas that everyone can eat, while the NYSE appearance gave the team a larger platform to tell its story.
🚀 New Product Launch
🍵 Muracha Premium Matcha Debut
Muracha, co-founded by sisters Megan Lore and Katie Roth, launched exclusively DTC with Yame No. 89, a first-harvest, single-cultivar matcha from Yame, Japan, available in 20g and 70g tins alongside a hand-carved whisk and chashaku. The brand’s debut release is sourced directly from a family farm in one of Japan’s most prized tea-growing regions and challenges the unregulated “ceremonial grade” label by focusing on origin, cultivar, traceability, and farming techniques.
🥜 Daily Crunch Churro-Inspired Sprouted Nuts
Daily Crunch, founded by Laurel Orley, launched its Cinnamon Churro Sprouted Nut Medley, a vegan, keto, gluten-free snack with 6g of protein and 3g of added sugar per serving that debuted at Sweets & Snacks Expo and is expanding in major retailers. Made with the brand’s patented four-day soak-sprout-dehydrate process, the new flavor delivers a nostalgic cinnamon-sugar churro taste in lighter, airier, crunchier nuts and is available in 4 oz and 1.2 oz bags.
🥤 Huel New Daily Greens Flavors
Huel expanded its Daily Greens Ready-to-Drink lineup with Strawberry Lemonade and Pink Grapefruit, adding two lightly carbonated flavors with 42 vitamins, minerals and superfoods, 4g of fiber, and 1g of sugar per can. The new varieties were developed to offer a more refreshing greens experience with fruit-forward flavors, antioxidants, electrolytes, adaptogens, and support for cognitive function, immune health, gut health, and steady energy.
🍹 Brewt’s Inc. Rhode Island Margarita Launch
Brewt’s Inc., co-founded by Emily Griffen and Luke Alan, officially launched its RTD Margaritas in Rhode Island with support from Mancini Beverage and an opening event at Yellow Door Taqueria in Providence. The launch reflects the brand’s small-and-steady approach to building real customers, earning trust, and getting its ready-to-drink margaritas into the hands of local retailers, customers, friends, and family.
🤝 Brand Partnerships
⚡ FRISS Racing Season Partnership
FRISS, founded by Abel Santa, joined AF Corse USA as an Official Partner for the remainder of the 2026 racing season, pairing its caffeine pouches with creator-led activations, livestreams, content collaborations, and behind-the-scenes race experiences. The partnership connects the brand’s sustained-focus positioning with the discipline and consistency of motorsports, while spotlighting FRISS’s 75mg and 100mg caffeine pouches designed for controlled energy without the highs and lows of traditional energy products.
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