- CPG Weekly News
This Week in CPG 10/05/2026
🛒 Retail Rollouts
☕ Bizzy Coffee Goes National at Kroger
Bizzy Coffee founded by Alex French has expanded nationally across all Kroger divisions, bringing its organic, craft-brewed cold brew to more shoppers nationwide. The expansion builds on Bizzy Coffee’s earlier presence in select Kroger markets and now gives the brand full-chain distribution across the retailer’s divisions nationwide. The milestone significantly increases the cold brew brand’s shelf presence and puts its organic, craft-brewed products in front of more Kroger shoppers across the country.
🍫 Harken Sweets Lands at Whole Foods for Halloween
Harken Sweets founded by Katie Lefkowitz has landed at Whole Foods Market for Halloween, marking a major retail milestone for its date-sweetened, fiber-forward candy bars. The Whole Foods Market launch comes during Halloween, one of the biggest seasonal moments for the candy category. Harken Sweets was created around the idea that dates can replace added sugar while still delivering the nostalgic candy experience consumers expect, with its bars also offering a meaningful amount of fiber.
🍞 Queen St. Bakery Brings Bread with Benefits to Target
Queen St. Bakery co-founded by Tony Ayala and Giovanni Angelucci has launched its high-fiber, gluten-free bagels, sourdough bread, and English muffins in the ambient bakery section at 200+ Target stores across 10 states. The rollout brings Queen St. Bakery’s “Bread with Benefits” lineup to Target locations across Illinois, Minnesota, Wisconsin, Ohio, Michigan, Indiana, North Carolina, South Carolina, Georgia, and Florida. Shoppers can find the brand’s bagels, sourdough bread, and English muffins fresh in Target’s ambient bakery section.
💧 Loonen Expands Nationally at Whole Foods
Loonen founded by Clara Sieg is now available nationally at Whole Foods Market, significantly expanding access to its glass-bottled, third-party-tested water across the country. The national Whole Foods Market placement marks a meaningful step in Loonen’s growth and brings the brand within reach of more households nationwide. The company bottles exclusively in glass, emphasizes source quality and minerality, and uses comprehensive third-party testing and NSF certification as part of its approach to quality.
☕ Oval Coffee Roasters Launches Chainwide at Kings and Balducci’s
Oval Coffee Roasters co-founded by Andrew Itzkowitz and Christopher Alspach has launched chainwide at 24 Kings Food Markets and Balducci’s Food Lover’s Market locations across five states, marking its first specialty grocery chainwide rollout and entry into the Albertsons Companies family of stores. The launch spans locations in Connecticut, Maryland, New Jersey, New York, and Virginia, with distribution supported by Whisha Specialty Coffee Distributors. Shoppers can find three whole-bean varieties — Women-Grown, Half-Caffeinated, and Natural Process — in updated packaging designed to highlight product attributes and make specialty coffee more approachable for everyday consumers.
🍝 Kidfresh Grows to 300+ Canadian Stores
Kidfresh co-founded by Matt Cohen and Gilles Deloux is expanding its Canadian retail footprint from roughly 30 stores at launch to more than 300 locations nationwide through Metro Ontario and Pattison Food Group this fall. The expansion represents roughly tenfold growth from Kidfresh’s 2024 Canadian launch and puts its frozen kids’ meals within easier reach of families across the country. The lineup includes options such as Mac & Cheese, Spaghetti, Pizza, and Cheeseburger Mac & Cheese, with each meal providing more than nine grams of protein per serving, hidden vegetables, and no artificial ingredients or preservatives.
🥣 Soupergirl Expands Across Major Retailers
Soupergirl founded by Sara Polon is expanding its fresh soups into hundreds of additional Costco, Giant, ShopRite, and other retail locations as the brand continues doubling revenue year over year. The fall expansion stretches from the Northeast to the Pacific Northwest and increases availability across several major retail banners. Soupergirl’s scratch-made soups feature naturally plant-based protein and fiber, while the company continues to emphasize its values-driven approach, including the Fair Food certification it received in 2022.
🍿 Khloud Pops Into Starbucks Canada
Khloud founded by Khloé Kardashian has launched its Sweet & Salty Kettle Corn and White Cheddar Protein Popcorn in more than 1,200 Starbucks Canada locations. The Starbucks Canada rollout gives Khloud a significant new foodservice retail presence, with two of its single-serve protein popcorn varieties joining the chain’s fall lineup. The placement expands access to the functional snack brand across more than 1,200 Starbucks locations throughout Canada.
🚀 New Product Launch
🥤 H2Glow Launches Beauty-Focused Hydration
H2Glow co-founded by Brian Venuti and Ryan Siegel has launched Beauty Hydration Electrolyte, a sugar-free, vegan daily drink mix featuring electrolytes, its proprietary HydraCollagen Matrix, hyaluronic acid, phytoceramides, niacinamide, and antioxidants in three flavors plus a variety pack. Developed with medical advisor Dr. Gretchen San Miguel, the formula combines 17 active ingredients in a single daily serving, including all four essential electrolytes. The vegan, sugar-free, gluten-free, dairy-free, and soy-free drink mix is available in Peach Mango, Fresh Lemonade, and Tropical Punch, with each pouch containing a 30-day supply of single-serve sticks. H2Glow also introduced its Beauty Hydration Formula Score alongside the launch to rate products across five skin-health categories.
🍸 Cygnet Gin Brings Non-Alcoholic Infinity to the U.S.
Cygnet Gin founded by Katherine Jenkins OBE has launched its non-alcoholic Cygnet Infinity in the U.S., using a re-distillation process on its Cygnet 22 gin and adding botanicals including juniper, coriander, Lion’s Mane, Siberian Ginseng, Schisandra Berry, Capsicum, and Chrysanthemum. Rather than developing an entirely new non-alcoholic formula, Cygnet removed the alcohol from its existing Cygnet 22 through re-distillation before adding juniper and coriander back for additional definition. The product, which first debuted in the U.K. in December 2025, now joins the Welsh brand’s wider portfolio in the U.S. market.
🥜 Fortune Favors Debuts New Snack Pack Boxes
Fortune Favors founded by Sam McDaniel is introducing new 12-unit tear-top boxes for its 1.25-ounce snack packs across all five everyday flavors, with H-E-B becoming the first retailer to carry the new format. The new packaging is designed around 12 individual snack-sized packs in a tear-top retail box and will roll out across all five of Fortune Favors’ everyday flavors. H-E-B will be the first retailer to introduce the format, giving the pecan snack brand a new merchandising option at retail.
🍝 Sauz Adds Zesty Italian Vodka at Target
Sauz co-founded by Winston and Troy has launched Zesty Italian Vodka, a bright, herb-forward vodka sauce available exclusively at Target. The new flavor expands Sauz’s pasta sauce lineup with a vodka sauce positioned around bright, herb-forward flavors. Its exclusive Target launch gives the product a dedicated retail debut through the national retailer.
💸 Acquisitions and Investments
📦 Atomic Raises $12.5M for AI Supply Chain Planning
Atomic founded by Michael Rossiter has raised a $12.5 million Series A to grow its AI-powered supply chain planning platform, which automates purchasing and inventory workflows for brands including DashMart, Good Chop, Starface, OOFOS, LMNT, and Vincero. The platform is designed to help physical goods companies automate day-to-day purchasing and inventory planning that is often still managed through spreadsheets and legacy software. DashMart uses Atomic to automate 90% of purchasing across hundreds of locations, while Good Chop reduced inventory from eight to nine weeks to four while more than doubling revenue, according to the company.
🥤 Something & Nothing Raises $6.4M for U.S. Growth
Something & Nothing co-founded by Olly Dixon and Rupert Pugsley has raised $6.4 million in equity funding led by Venrex, bringing total funding to $15.7 million as the soda brand accelerates U.S. expansion and prepares its first major consumer marketing push. The UK-founded premium soda brand now generates more than 65% of its revenue in the U.S. and is sold in 17,000 doors globally. The latest capital will support further U.S. growth while funding the company’s first major consumer marketing campaign.
🎉 News to Celebrate
🥤 Recess Builds Out Its Leadership Team
Recess founded by Ben Witte has expanded its leadership team with Kyle Thomas as co-CEO and President, Zech Francis as CMO, former Health-Ade executive Matthew Sztab as Chief Commercial Officer, and former Poppi executive Graham Goeppert as SVP of Digital Commerce & Media. The appointments add leadership across executive management, marketing, commercial operations, and digital commerce. Matthew Sztab joins from Health-Ade, while Graham Goeppert brings experience from Poppi, strengthening the beverage brand’s team as it continues to grow.
🥕 Lil’ Gourmets Named The Kitchn’s Best Pouch
Lil’ Gourmets founded by Shibani Baluja was named “Best Pouch” by The Kitchn, adding recognition for its fresh, veggie-forward baby food sold in select Whole Foods Market and Walmart coolers. The recognition names Lil’ Gourmets the overall “Best Pouch,” rather than limiting the award to a fresh or veggie-first subcategory. Consumers can find the brand’s refrigerated pouches in select baby aisle coolers at Whole Foods Market and Walmart, with each serving designed to incorporate vegetables into kids’ meals.
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