- CPG Weekly News
This Week in CPG 06/22/2026
🛒 Retail Rollouts
🧀 Big Mozz Heads to H-E-B
Big Mozz founded by Matt Gallira is expanding into 340 H-E-B stores across Texas this month with Mozzarella Nuggets, Flamin’ Mozzarella Sticks, and Ranch Mozzarella Sticks, marking one of the premium frozen comfort food brand’s biggest retail milestones to date. The H-E-B launch brings Big Mozz’s restaurant-inspired frozen snacks to shoppers across Texas through one of the region’s most prominent grocery chains. The lineup includes several of the brand’s mozzarella-based comfort food products, all made with 100% whole milk mozzarella and designed for quick air fryer or oven preparation.
🥨 Kindling Lands at Target
Kindling Snacks co-founded by Cameron Smith and led on impact partnerships by Rachelle Smith rolled out its protein pretzels to Target stores nationwide with an exclusive Peach BBQ flavor and multipack format launched in partnership with Rails to Trails Conservancy. The Target launch expands Kindling’s retail reach while introducing a family-friendly multipack and an exclusive flavor tied to the brand’s outdoor-focused mission. Alongside the launch, the company made a significant grant to Rails to Trails Conservancy to help fund trail programs and access expansion.
🥤 AUTOFOCUS Expands in California
AUTOFOCUS founded by Trisha Ashworth is now available at Save Mart and Lucky stores across California and has partnered with KeHE Distributors to expand into new distribution centers in Dallas, Chicago, and Washington, D.C. The Save Mart and Lucky rollout gives AUTOFOCUS a stronger retail presence in California as the functional energy drink builds momentum with health-conscious consumers. Its KeHE partnership adds distribution infrastructure in three major markets, positioning the brand for broader national growth.
🍪 Doich Adds Retail and Board Momentum
Doich co-founded by CEO Anthony Scialdone expanded into Jewel-Osco and Hy-Vee while adding former Vital Proteins CEO Tracey Warner Halama to its Board of Directors and earning recognition in Good Housekeeping’s 2026 Snack Awards. The functional snacking dough brand is building on a strong 2026 with new retail distribution, industry leadership, and award recognition. Halama’s appointment brings CPG scaling experience to the board as Doich continues to grow its presence with Gen Z and millennial snack consumers.
🚀 New Product Launch
🥣 Struesli Debuts Cashew & Vanilla
Struesli founded by Adrienne Lufkin will debut its new Cashew & Vanilla superfood granola blend at the 2026 Summer Fancy Food Show, where attendees can also preview updated packaging, a new SKU, and her debut cookbook, Savor the Golden Hour. The new Cashew & Vanilla blend is the fourth flavor in Struesli’s superfood granola lineup, joining Original, Cacao & Coffee, and Savory & Seed. Attendees at Booth #4920 will be able to sample the flavor, see the brand’s updated packaging, and preview Lufkin’s Nantucket-inspired cookbook.
🍪 Ghirardelli Enters Refrigerated Dough
Ghirardelli is entering the refrigerated aisle for the first time with Premium Refrigerated Cookie Dough in Classic Chocolate Chip and Chocolate Chip Brownie varieties, now available at Walmart, Target, and Giant Eagle with more retailers coming later this season. Packaged as ready-to-bake rounds, the new cookie dough is designed for oven or air fryer preparation and brings Ghirardelli’s baking equity into a more convenient format. The launch gives shoppers two dessert options inspired by the brand’s chocolate chip baking chips and brownie mix.
🍫 Clio Launches Cookie Dough Minis
Clio Snacks led by CEO John McGuckin is launching Clio Cookie Dough Mini Greek Yogurt Bars in Target refrigerators nationwide this June, offering 8-count packs with 3g of protein and 70 calories per bar. The new Cookie Dough Minis combine Greek yogurt, cookie dough flavor, and a chocolatey coating in a portioned frozen/refrigerated snack format. The launch expands Clio’s dessert-inspired bar lineup with a Target-exclusive nationwide rollout.
🍓 Welch’s Brings Back Red, White & Blueberry
Welch’s Fruit Snacks is bringing back its limited-edition Red, White & Blueberry mix for America’s 250th anniversary with commemorative packaging, a QR code for patriotic content, and an updated formula free from artificial dyes. The patriotic fruit snack mix returns with the brand’s bestselling Berries ’n Cherries flavor and packaging designed for the semi quincentennial celebration. The 26-count boxes will be available at select retailers nationwide with an SRP of $6.
🥚 Egglife Goes Chocolate
Egglife founded by Peggy Claiborne-Johns launched Chocolate Egg White Wraps exclusively at Target, adding a cocoa and monk fruit-sweetened flavor with 11g of protein, zero sugar, and 60 calories. The new Chocolate Egg White Wraps extend Egglife’s sweet flavor lineup and give shoppers a high-protein, zero-sugar option for wraps, snacks, or dessert-inspired pairings. The launch follows the brand’s continued expansion beyond its original egg white wraps into a broader range of flour-free products.
🎉 News to Celebrate
🥤 PHX Covers the Heat
PHX Hydration Energy founded by Daniel Blake is celebrating its first anniversary and strong Arizona sales by giving Phoenix residents a chance to have a full summer’s worth of energy bills covered through its #PHXEnergyBillSweepstakes. The functional energy drink is tying its hydration-and-energy positioning to the reality of Phoenix’s triple-digit summer temperatures. From June 9–30, residents can enter by following the brand on social media and commenting how they are beating the heat with the campaign hashtag.
💊 KinderFarms Simplifies the Shelf
KinderFarms has rebranded around its “Kids Deserve Less” campaign, refreshing its packaging and reinforcing its focus on cleaner children’s hydration solutions and medications made without artificial flavors, dyes, or sweeteners. The brand overhaul brings KinderFarms’ less-is-more philosophy to life through cleaner packaging, brighter graphics, and a clearer focus on kids. Its portfolio includes hydration powders, liquids, and children’s medications made with non-GMO, gluten-free formulas.
🍝 Kidfresh Wins for Buttered Pasta
Kidfresh co-founded by Matt Cohen and Giles Deloux earned a Good Housekeeping 2026 Snack Award for its Buttered Pasta, a frozen kids’ meal made with hidden vegetables, fava beans, 10g of protein, and no artificial flavors or preservatives. The award recognizes a convenient family meal that pairs a familiar buttered pasta format with better-for-you ingredients like sweet potatoes, carrots, cauliflower, and fava beans. Kidfresh continues to focus on frozen meals designed for busy families looking for kid-friendly options with added nutrition.
🌶️ Marimix Three-Peats with Hatch Chile Lime
Marimix founded by Mari Fassett earned its third consecutive Good Housekeeping Snack Award with Hatch Chile Lime Crunch-Baked Snackmix, adding to prior wins for Chocolatey Sea Salt and Cinnamon Churro. The 2026 recognition marks three consecutive wins for three different Marimix flavors, highlighting the brand’s momentum in better-for-you snacking. Hatch Chile Lime is plant-based, NSF Gluten Free Certified, Whole Grain Certified, and made with prebiotic fiber and zero artificial ingredients.
🍅 Antonio Carlo Wins Pasta Sauce Honors
Antonio Carlo Gourmet Sauces founded by Anthony Costella was named Pasta Sauce Product of the Year in the 2026 Mindful Awards for its premium marinara inspired by a three-generation family recipe. The award recognizes the brand’s focus on ingredient integrity, better-for-you nutrition, and taste. The win comes as Antonio Carlo continues expanding retail distribution and introducing more consumers to its all-natural marinara rooted in Costella’s family recipe.
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