138. Building Slow to Go Far with Aaron Luo of Mercado Famous

Aaron Luo, CEO and co-founder of the new DTC Spanish charcuterie brand, Mercado Famous. Aaron was born in China, but raised in Madrid, where he grew up eating a blend […]

How do you determine your marketing budget and how do you find a way to stretch those dollars when in comes to content and social media? I’ve invited on Emily […]

NielsenIQ Competition in the Consumer Packaged Goods (CPG) industry is fierce. With numerous brands competing for consumer attention and dollars, staying ahead of the game is essential for success. With […]

We all hear that working with influencers can be beneficial for your brand, but I find most founders are highly underutilizing the opportunity. So how can you do better? I […]

by SARAL In the competitive landscape of Consumer Packaged Goods (CPG) brands, influencer marketing seems like an obvious and straightforward path: hire an influencer, gain more visibility, and watch profits […]

by NielsenIQ In the fast-paced world of Consumer-Packaged Goods (CPG), knowing how well your products are doing in their category isn’t just a choice – it’s a necessity. It’s not […]

Building a beverage brand comes with its unique challenges. I sit down with Victor and Jordan, co-founders of Bawi to learn how they’ve navigated their journey. Bawi takes a modern […]

by Sean, Wellious Bala x Wellious Smoothie Collab My concept: Create the buzz and cross promotion of product collabs, but in a lower-lift, digital first way. i.e. A Recipe Content Collab The […]

Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend […]

Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend […]