172. Bootstrap Your Brand Strategy

You need to know where you’re going in order to get there. For CPG brands this means creating a brand strategy, knowing your business, and then mapping a path to […]

News from Equitea Co., Laoban, Top Fox Snacks, Brewer’s Crackers, Hella Cocktail Co., MìLà, Sip Herbals and Blume.

EDI offers a host of benefits, from reducing errors to speeding up transactions and enhancing overall efficiency.

Shoppability emerged out of pandemic-fueled necessity, with brands and retailers alike seeking ways to create paths to purchase while customers were confined to their homes.

How do you balance the task of deductions against everything else competing for your team’s time?

News from B.T.R. NATION, Yai's Thai, Happy Moose Juice, Freestyle Snacks, Wild Orchard Tea Company, Elavi, SMACKIN and Banza

Launching a CPG brand is definitely hard, but competing in the highly competitive snacking category is comes with it’s own unique challenges. Laurel Orley, the co-founder of Daily Crunch just […]

Brands are going through a lot of financial challenges right now, but if you manage your money right, there's a lot of opportunities.

News from Simek's, Mooski Cookie Dough, Pricklee, IWON Organics, Elavi, Square One Organic Spirits, and Twrl Milk Tea

It’s no secret that money is tight for CPG brands. The era of surplus investor funding is gone for now, and businesses need leaner operations. That said, you still need […]