This Week in CPG 09/09/24

🛒 Retail Rollouts

🥓 PREVAIL Jerky expands at Hy-Vee stores

PREVAIL Jerky, co-founded by Glen and Ashley Kohn, has rolled out its Original Beef, Spicy, and Original Turkey flavors in over 80 Hy-Vee locations. The brand continues to focus on providing healthier, better-for-you jerky options, aligning with Hy-Vee’s emphasis on customer-driven healthier food choices.

🍓 Wildwonder launches at Costco in Pacific Northwest

Wildwonder, founded by Rosa Li, has made its debut in Costco stores across Washington, Oregon, and Alaska with a convenient 6-pack of gut-healthy drinks. The launch marks the brand’s first entry into the club store channel, making it easier for consumers to stock up on its popular Strawberry Passion and Raspberry Lychee flavors.

🍵 Wild Orchard brings regenerative teas to Wegmans

Wild Orchard Tea Company, led by founder Michael D. Ham, has launched three of its regenerative organic teas at 90 Wegmans locations in the Northeast. Shoppers can now find the brand’s Everyday Green Tea, Everyday Black Tea, and Cinnamon Black Tea, furthering Wild Orchard’s mission to promote sustainable and organic tea farming.

🍍 Seal the Seasons launches Blue Spirulina Blend at Lowes Foods

Seal the Seasons, co-founded by Patrick Mateer and Alejandro Piasecki, has debuted its Blue Spirulina Tropical Blend at Lowes Foods, becoming the retailer’s national first-to-market partner for this product. The team is excited to hear feedback from their Carolina-based customers, furthering their mission of bringing locally sourced produce to the frozen food aisle.

🍐 RIND Snacks enters 3,500+ Walgreens stores

RIND Snacks, founded by Matt Weiss, celebrates the nationwide launch of its Straw-Peary Blend in over 3,500 Walgreens locations. Known for its focus on whole-fruit, skin-on snacks, RIND continues its mission of making better-for-you snacks more accessible across the U.S.

💚 Maazah Chutney's Lemon Aioli lands at Costco

Maazah, co-founded by Yasameen and Sheilla Sajady, has launched its Lemon Aioli 2-pack at Costco stores across the Bay Area. Made with their mom’s “magic green sauce,” the aioli is perfect for drizzling or dipping, offering a fresh and tangy addition to Costco’s product lineup.

🚀 New Product Launch

🥪 Mr. Lid unveils new bento lunch containers

Mr. Lid, founded by Pall Musaev, has released two new lunch box options: the Sandwich Container and the Deluxe Container, each with optional removable bento inserts. The 19oz Sandwich Container, priced at $5.99, comes with an insert that divides it into 3 or 4 sections, while the 48oz Deluxe Container, priced at $14.20, divides into 5 or 8 sections with its $7.50 insert. Both containers feature Mr. Lid’s SuperHinge technology, and are made in the USA, BPA-free, and microwave, dishwasher, and freezer safe, catering to both lunch packers and eco-conscious buyers.

🎉 News to Celebrate

🌺 MāKā brings back Hibiscus Passionfruit to retailers

MāKā, founded by Brian R. Hill, is reintroducing its best-selling Hibiscus Passionfruit flavor to retailers after a successful sellout. The refreshing drink is now back in stock, thanks to the patience and support of their retail partners.

🌱 BeyondSKU announces Fall ’24 cohort

BeyondSKU, has selected five “Better For You” CPG brands for its Fall ’24 track, including Cleo+Coco, Culiraw, Tigo Tequila Cocktails, Growee Foods, and Lola Snacks. The accelerator will guide these brands through a four-month curriculum in Manhattan, focusing on essential business topics like branding, supply chain, and investment strategies, culminating in a pitch day to investors in January 2025.

Other News

News from Amazi Foods, Daily Crunch Snacks, Fishwife, Fila Manila, Queen Street Bakery, Poppi, Pork King Good, The Sarjesa Group and IWON Organics.
News from Bumpin Blends Smoothie Cubes, Pitaya Foods, Soom Foods, Ghia, Belgian Boys, Hotpot Queen, Fancypants, Laoban Dumplings, RIND Snacks, Liquid Death, Twrl Milk Tea, BEHAVE Candy and Essie's Heart Healthy DELISH.
News from No Days Wasted, Bowlcut, Laoban Dumplings, Tal's, Offshoot Brands, Lil' Gourmets, Wellious and Whole Foods Market.

Subscribe to Newsletter

Join 4,000+ founders, investors, and partners in receiving impactful tactics and tools every week.

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders