- CPG Weekly News
This Week in CPG 09/02/24
🛒 Retail Rollouts
🍪 Spritzal Cookie Company Debuts in Food Lion Stores
Spritzal Cookie Company, founded by Taylor and Jody Walker, has made its way into 506 Food Lion stores across North Carolina. Known for their deliciously crisp and buttery cookies, Spritzal’s entry into this major retailer marks a significant milestone in their growth, making their treats accessible to a wider audience throughout the region.
🍨 Pnuff Launches in Whole Foods Northeast
Pnuff, founded by Juan Salinas, introduced its nutritious puffed snacks to the Whole Foods Northeast region starting September 1st, 2024. This launch signifies a key step in Pnuff’s expansion, bringing their protein-packed, plant-based snacks to a new market eager for healthy snack options.
🚀 New Product Launch
🍪 Every Body Eat® Introduces Allergy-Friendly Cookie Bites™
Every Body Eat®, founded by Trish Thomas, Nichole Wilson and Dick Thomas, launched their latest innovation, Cookie Bites™, on August 27th. Available in three unique flavors—Chocolate Chip, Ginger Cinnamon, and Cranberry Vanilla—these bite-sized cookies are free from the top 14 allergens, gluten, and GMOs. The Cookie Bites™ will be available online and hit Whole Foods shelves nationwide in October, just in time for the back-to-school season.
🍕 Blackbird Foods Launches Vegan Tomato Veggie Pizza Online
Blackbird Foods, co-founded by Emanuel Storch, Michael Pease, and Craig Cochran, will launch their Tomato Veggie Pizza online on September 3rd after its initial success as a Sprouts Exclusive. This vegan, non-GMO, and dairy-free pizza features a New York-style crust with overnight rising dough, delivering a pizzeria-quality experience in just eight minutes, now available for direct order on the Blackbird Foods website.
🥤 Dyverg Brands Unveils Caffeine-Free AVVIKA Energy Drink
Dyverg Brands, co-founded by Holden Rouse and Doug Resh, introduced AVVIKA, a caffeine-free energy drink, to the market. Designed to provide sustained vitality without the jitters or crash associated with caffeine, AVVIKA combines science-backed ingredients and unique flavors inspired by vibrant cities like Los Angeles and Tokyo. This launch marks Dyverg Brands’ entry into the growing better-for-you beverage segment, appealing to health-conscious consumers looking for a natural energy boost.
🤝 Brand Partnerships
🥤 Edna's Non-Alcoholic Cocktails Now Available on Airgoods.com
Edna’s Non-Alcoholic Cocktail Company, founded by Nick Devine, has partnered with Airgoods.com, a leading U.S. marketplace for specialty food and beverage wholesale. This partnership brings Edna’s premium, alcohol-free cocktails to a broader retail audience, catering to the growing demand for mindful drinking options. Retailers of all sizes can now easily access these sophisticated, alcohol-free alternatives, offering more choices to their customers.
🎉 News to Celebrate
🎉 Gallivant Mawa Ice Creams Marks 5th Anniversary with Major Expansion
Gallivant Mawa Ice Creams, founded by Snehee Chaplot, celebrated its 5th anniversary by expanding its retail presence across Texas. In August, the brand launched its unique ice creams in 11 Whole Foods stores in Houston, three HEB locations in North Texas, and 151 Kroger stores throughout Dallas and Houston. This significant expansion underscores the brand’s growing popularity and commitment to bringing its distinct flavors to more consumers in the Lone Star State.
🏆 Elevation Foods Appoints New Senior VP to Lead Growth
Elevation Foods, founded by Kevin C. Yost, announced the appointment of Justin Malvick as Senior Vice President of Sales and Business Development. With a wealth of experience in the food industry, Malvick will spearhead the brand’s efforts to become the industry leader in prepared foods, focusing on expanding and diversifying sales channels to bring Elevation Foods’ chef-inspired offerings to more tables across North America.
🍪 Lexington Bakes Unveils New Packaging
Lexington Bakes, founded by Lex Evan, has undergone a significant brand refresh, unveiling new packaging that represents a “glow-up” two years in the making. The updated look aims to attract more customers and highlight the brand’s commitment to quality and innovation in the baking aisle.
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