How to Measure New Customer Acquisition in Retail

Driving new customer acquisition (NCA) in grocery stores is essential for generating growth and velocity. The challenging part is that it’s extremely hard to measure sales from new customers vs. existing customers.

Running a family business comes with a lot of benefits, and a few challenges along the way. You know you have someone you can trust, but what happens when you […]

News from No Days Wasted, Bowlcut, Laoban Dumplings, Tal's, Offshoot Brands, Lil' Gourmets, Wellious and Whole Foods Market.

Free Sales Dashboard for UNFI, KeHE, and Whole Foods to measure sales, velocity, and inventory.

Access to funding for CPG brands has fundamentally changed over the past two years, with early stage VC funding significantly decreasing.

I delve into the often misunderstood world of distributor partnerships and explore how brands can build strong, productive relationships with their distributors. Our discussion tackles the common misconceptions brands have […]

Drive sales for frozen, refrigerated, and beverage brands by building digital paths that lead customers to retail partners, blending online and offline marketing strategies to gather valuable data and optimize future campaigns.

It may seem like a no-brainer, but ensuring your chart of accounts match the framework of your reporting is a must if you want to achieve long-term success.

Let’s break down exactly how to get a buyer to agree to take your meeting and then get them to say “yes” to bringing your product in store. For this […]

News from AubSauce, Paradise, Sauz, Blackbird Foods, Diana’s, Fruit Friends, Atomo Coffee, Actual Veggies, BāKIT Box and LEXINGTON BAKES.